Analytics: response times, funnel and claim performance

Analytics

Analytics is the proof page: every number is computed from your own call and booking records for the window you pick (7d / 30d / 90d at the top). Nothing here comes from a benchmark; it is what happened on your account.

The six tiles at the top

Each tile says what it measured and how many leads it rests on. When that is fewer than 10, it shows the count (for example "1 of 3") and Not enough data yet instead of a percentage, because a percentage of three leads says almost nothing. An empty tile says why.

• Median time to first AI dial — from when calling was lawful: for each lead, the time from the first moment the assistant was allowed to call until it dialed. A lead that arrived at night is measured from when calling became legal, because nobody is allowed to call before that. The scorecard below also shows the same median from the moment the lead arrived, which includes that wait.
• Leads dialed within 60 seconds — of the first lawful moment: of those measured leads, how many were dialed within a minute of that moment.
• Contact rate (dialed → reached): of the leads the assistant dialed, how many answered and talked. A voicemail does not count as reached.
• Booked (of contacted): of the leads the assistant reached, how many have an appointment booked.
• Appointment show rate: of the appointments marked attended or no-show, how many were attended. It stays empty until you mark appointments as completed or no-show.
• Returning leads → booked: of the leads that came back (a text, a call, a new inquiry), how many then booked.

Test leads, test calls and sample data are never counted. When any were left out in the period, a line under the tiles says how many.

The scorecard

• Median time to first AI dial — from lead arrival (includes after-hours wait): from the lead arriving to the assistant dialing, including any wait for calling to become legal.
• Median to first AI dial — from the first lawful moment: the same clock, but a lead who arrived at 2 a.m. is measured from when calling became legal, so after-hours leads do not distort your speed.
• Median to first spoken hello: stops when the lead hears the assistant speak, not when the dial fires. Shown once enough calls carry it.
• Your lead source's delivery lag: how long your form, CRM or Zap took to deliver the lead to us. Kept separate on purpose; it is your integration's interval, never blended into our response time.
• Leads dialed within 5 minutes / within 60 seconds, After-hours leads captured, and Appointments booked by the AI backstop.

Print / save as PDF and Download CSV give you the same numbers to keep or share.

Agent-claimed vs AI-handled

How many leads you (or a person on the account) claimed inside the window and how many the assistant handled when nobody could, with the booking rate of each. The assistant is the backstop; this table shows what it recovers.

Claim performance — per person

Claimed, claim rate, median and p90 time to claim, leads the AI rescued, and the change versus that person's own previous period. It is a coaching view, never a ranking. Time-to-claim starts when contact first became lawful, so nobody is penalized for a night lead. Under ten measured claims, the row shows counts only, and the change versus the previous period appears only when both periods have ten. Every other percentage on the page follows the same rule: under ten cases it shows the count and "Not enough data yet".

Your team

Every percentage shows its own count ("83% (10 of 12)") and the card states the window (7, 30 or 90 days). "Reached" means the person marked the lead as called, or logged a conversation with them while the lead was still waiting - an attempt, a voicemail or a text is not "reached". The 10-case minimum only decides when a percentage is shown; it does not mean a number built from 10 cases is a reliable measure of a person.

If you share new leads down your call list, Your team shows one row per person for the last 7, 30 or 90 days: how many leads they were offered, took, passed or did not answer, the share they took, how long they took to take a lead and to reach the person after taking it, the leads they took but never reached, the share reached inside the contact timer (On time %), the leads that are overdue right now, and their most common pass reason. Rows follow your call list, never a ranking, and a rate needs 10 cases before it is shown - under that you see the counts and "too few to judge". Tap any number to see the exact leads. If one person keeps passing leads as "Out of my area" or "Not my type", a line suggests changing their area or job types. Two rows of buttons - Job type and City - narrow the card, and every number you tap, to the leads about that job in that city; they only appear when your leads carry that detail.

Results you recorded

Once you have recorded a Quote or a How did it go? result on a lead's page, Analytics adds a Results you recorded card for the leads that arrived in the period you chose, followed to today: how much you quoted, how much you won (and from how many leads), how many were lost, and your close rate - the leads won among the leads you quoted. It counts only the amounts you typed; FirstFiveMin never estimates what a lead is worth. A quote that is a range counts its lower figure, a result recorded without a figure counts as a won lead with no dollars (the card says how many), and a result recorded without a quote adds to Won but not to the close rate. Like every rate here, the close rate needs ten quoted leads before it is shown.

The same numbers appear in two more places. In Your team, three columns - Quoted, Won and Close % - show what each person's leads turned into (the leads that person took, with the latest person to take a lead counting as its owner); tap a number to see the leads and their amounts. Under Where leads come from, each source shows how many leads it quoted and won this month and last. Nothing shows until you have recorded something, and the CSV export gains the same totals.

Review asks

Once you have asked customers for reviews, Analytics adds a Review asks card for the period you chose: how many were asked, how many opened the review page and how many tapped a site (if you use the review page), and, when there is more than one person who did the work, a small table by who did the job. These are numbers from FirstFiveMin's own records. They are for coaching, never for pay, and nothing here lets you skip asking anyone. A tap does not prove a review was written.

Funnel, hours, sources, price bands

The Funnel (leads → consented → dialed → contacted → booked → showed) follows the leads that arrived in the period to today, so each bar counts only leads from the period. Dialed and Contacted are the assistant's own calls; a lead who called you and talked to the assistant is counted on the line under the funnel, not as dialed. A booking counts however it was made. Opt-outs and no-shows are listed below it; Dials and connects by hour; By lead source; and By price range when your intake carries a price.

Common problems

• "No leads in this window yet": widen the window, or check your sources under Integrations.
• Show rate looks wrong: it depends on you pressing Completed or No-show on the Leads page.
• The delivery lag shows "withheld": the source's clock ran ahead of ours for some leads, so the lag cannot be measured honestly for them.

Cost per booked appointment, by source

At the bottom of Analytics, type what you spent on each lead source in a month (for example your ads, or a QR campaign you tagged on your FirstFiveMin link) and choose Save spend. We do not connect to your ad accounts: the numbers are yours.

• Each cost is one source's spend divided by that same source's own leads from the same month. There is no combined figure across sources.
• A lead counts as booked when it has an appointment at a set time that is confirmed or completed. Cancelled appointments and no-shows are counted in their own column.
• A month shows costs 14 days after it ends, because leads captured late in a month often book in the next one. Until then it says still maturing, and you can already enter the spend.
• A source with leads but no spend entered for that month shows no cost, and its leads are counted under the table as leads with no spend entered.
• Test leads never count.