What your AI knows: facts about your business

What your AI knows

The What your AI knows card on Settings is where the assistant learns your business: services, service area, price ranges, hours. When a lead asks "do you do metal roofs?" the assistant answers from these facts and says where the fact came from and as of when. When it does not know, it says so and offers to book, rather than guessing.

Import from your site

1. Type your public website address (https) into the box and press Import from my site.
2. The import reads up to a handful of pages on your own domain and offers you a short list of draft facts — up to 10: what you do, where you work, your hours, your services, price ranges and how to reach you. Each fact is a sentence copied word for word from your own page; nothing is rewritten or made up. Testimonials and reviews, other businesses' names, comparisons, menus, footers, sign-in boxes, calculators, chat pop-ups and form consent wording are left out, no more than a few facts come from any one page, and a page reached by two different links is read once. A message tells you how many facts came from how many pages.
3. Drafts wait under Waiting for your review. Each one shows the page it came from, the page's language and the date the page states (when it states one). Edit the title or the text if it is not quite right, then press Approve — or Approve all. Press Remove on anything wrong. The assistant uses only the facts you approve. While facts are waiting, the ? Help assistant mentions them once a day when you ask it something, with a link here; it never reminds you any other way.

A re-import replaces the drafts still waiting and never touches a fact you already approved or one you added by hand. You can edit an approved fact any time with Edit. You can import again a few minutes after the last import.

Add a fact yourself

Fill Title (for example "Metal roofing") and the fact in your own words, then press Add fact. For prices, include the date they were set; the assistant speaks that "as of" date when it quotes a price, so nobody is promised last year's number.

Freshness and size

• The line under the list shows how many facts you have against your plan's capacity and when the store was last updated.
• Facts older than about two months trigger a red reminder to re-import so prices and services stay current. Very old content stops being used at all rather than being asserted as current.
• Every plan has the same features; the store has a size cap so it stays fast and accurate. If the cap is reached, remove something first.

Your active listings

Add each active listing as its own fact: the address, the listed price, beds and baths, and the status (active, pending, sold). When a caller asks about a property, the assistant looks it up and confirms only what is LISTED there — it never estimates a price, a value or a timeline. Keep the price current; a stale price is the one thing a caller will hold you to. Remove a listing when it closes.

What the assistant does with it

Facts are reference data for the assistant, never instructions to it. Text on your website that reads like a command ("ignore your rules") is stored as words about your business and nothing else. The assistant never gives professional advice from these facts; it qualifies and books.

When an AI assistant calls for a customer

Google's assistant, and others like it, now phone local businesses for a customer to ask what you offer, what it costs and how soon you are available. It says so at the start of the call, for example "I'm calling on behalf of a customer... this is an automated service from Google".

• Your assistant answers in a few short sentences, in this order: whether you offer the service, your starting price, your next openings, and how the customer can book (call your number, or book on your page). The customer is not on the line, so it does not ask its usual questions, book an appointment, or take callback details.
• It only says a price you entered. On Settings, the Services and starting prices card lists your services and, for each one you want quoted, a starting price or a range. For a service without a price, or one that is not on the list, it says you give the price once you know the details. It never estimates, rounds or adds up prices.
• How soon you are usually available (the same day, the next day, within a few days) is what it says when your calendar has no opening to offer.
• The same services and prices show on your page. A lead from such a call is recorded with the source ai_shopper, and Analytics says how many AI assistants called you this month.
• New accounts in home services and general businesses see the same list, optional, on the schedule step of the setup. You can skip it there and fill it in later.

Common problems

• "That address cannot be fetched": use your public https site, not a private or staging address.
• "You imported very recently": wait a few minutes and try again.
• The assistant still says it does not know: check the fact is in the list and phrased the way a lead would ask about it. Short, plain sentences retrieve best.